|Project status||Closing (consumer version)|
Google+ (Google Plus) is Google's social media platform.
Shutdown of the consumer platform
On 2018-10-08, Google announced that they would shut down Google+ for consumers over the next 10 months, i.e. by the end of August 2019:
Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+
At the beginning of this year, we started an effort called Project Strobe—a root-and-branch review of third-party developer access to Google account and Android device data and of our philosophy around apps’ data access. This project looked at the operation of our privacy controls, platforms where users were not engaging with our APIs because of concerns around data privacy, areas where developers may have been granted overly broad access, and other areas in which our policies should be tightened.
Finding 1: There are significant challenges in creating and maintaining a successful Google+ product that meets consumers’ expectations.
Action 1: We are shutting down Google+ for consumers.
Over the years we’ve received feedback that people want to better understand how to control the data they choose to share with apps on Google+. So as part of Project Strobe, one of our first priorities was to closely review all the APIs associated with Google+.
This review crystallized what we’ve known for a while: that while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps. The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.
The review did highlight the significant challenges in creating and maintaining a successful Google+ that meets consumers’ expectations. Given these challenges and the very low usage of the consumer version of Google+, we decided to sunset the consumer version of Google+.
To give people a full opportunity to transition, we will implement this wind-down over a 10-month period, slated for completion by the end of next August. Over the coming months, we will provide consumers with additional information, including ways they can download and migrate their data.
At the same time, we have many enterprise customers who are finding great value in using Google+ within their companies. Our review showed that Google+ is better suited as an enterprise product where co-workers can engage in internal discussions on a secure corporate social network. Enterprise customers can set common access rules, and use central controls, for their entire organization. We’ve decided to focus on our enterprise efforts and will be launching new features purpose-built for businesses. We will share more information in the coming days.