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Bread was a URL shortener and monetization website that allowed sharing of links. The shortlinks would sometimes redirect to a page with an advertisement and a personal note, or Toast, from the original sharer of the link. It would then redirect to the destination URL. Clicking on the Toast would show other people who liked the Toast.
We've been acquired by Yahoo!
We are excited to announce that Yahoo has acquired Bread!
When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content. We built the first digital platform that delivered beautiful and engaging advertising across social media, desktop, and mobile devices.
In Yahoo, we found a company that shares our vision. We are thrilled to join Yahoo’s advertising team in Sunnyvale where we will be working on developing next-generation solutions for social and mobile publishers and advertisers.
For the next 30 days, until November 11, we will support Bread links that our publishers created in the past. We highly recommend our publishers swap out their Bread links with new links from bit.ly.
Also, as of today, we will be shutting down access to our core products, Bread Social and Bread Oven. We appreciate our partners' understanding as our team makes the exciting transition to Yahoo.
We'd like to extend a special thank you to our investors, our friends, our families, and our partners who supported us unconditionally from the beginning.
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- Yahoo Acquires Bread, Will Shut Down The URL Shortener That Earned You Money